{"id":335,"date":"2024-01-24T02:01:57","date_gmt":"2024-01-24T02:01:57","guid":{"rendered":"https:\/\/hatchet.tv\/?p=335"},"modified":"2025-10-06T23:27:31","modified_gmt":"2025-10-06T23:27:31","slug":"karma-sport","status":"publish","type":"post","link":"https:\/\/hatchet.tv\/index.php\/2024\/01\/24\/karma-sport\/","title":{"rendered":"Karma Sport"},"content":{"rendered":"\t\t
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Karma Sport<\/em> is a new sports performance water-enhancement brand founded by a group of innovators behind La Colombe Coffee and Brave Robot Ice Cream \u2014 and I was lucky enough to help shape its visual identity from the ground up.<\/p>

Brought in at the early concept stage, I led the creation of the brand\u2019s visual language<\/strong> and designed the packaging system<\/strong> for its first product line. The goal was to capture the energy and optimism of performance culture without leaning on tired tropes \u2014 something that felt bright, kinetic, and modern<\/em>, yet still connected to wellness and authenticity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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During the concept phase, I also designed the logo and wordmark<\/strong>, explored custom typography<\/strong>, and established the foundational design direction<\/strong> for how the brand would show up across packaging, digital, and future campaigns. The process was hands-on and collaborative \u2014 sketching, testing, and iterating quickly alongside the founding team to find that perfect intersection between athletic energy and premium simplicity.<\/p>

Karma Sport is still in its early growth phase, but the creative foundation we built gives the brand plenty of room to flex as it expands into new formats and audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Role:
Creative Direction, Design, Typography, Packaging<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Karma Sport is a new sports performance water-enhancement brand founded by a group of innovators behind La Colombe Coffee and Brave Robot Ice Cream \u2014 and I was lucky enough to help shape its visual identity from the ground up. Brought in at the early concept stage, I led the creation of the brand\u2019s visual […]<\/p>\n","protected":false},"author":1,"featured_media":350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-direction"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/hatchet.tv\/wp-content\/uploads\/2024\/01\/KS_thumb_02.png?fit=1880%2C1090&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/comments?post=335"}],"version-history":[{"count":10,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/335\/revisions"}],"predecessor-version":[{"id":767,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/335\/revisions\/767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media\/350"}],"wp:attachment":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/categories?post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/tags?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}