{"id":357,"date":"2024-01-24T02:25:36","date_gmt":"2024-01-24T02:25:36","guid":{"rendered":"https:\/\/hatchet.tv\/?p=357"},"modified":"2025-10-06T23:23:42","modified_gmt":"2025-10-06T23:23:42","slug":"nike-dna","status":"publish","type":"post","link":"https:\/\/hatchet.tv\/index.php\/2024\/01\/24\/nike-dna\/","title":{"rendered":"Nike DNA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"357\" class=\"elementor elementor-357\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b0309 e-flex e-con-boxed e-con e-parent\" data-id=\"f8b0309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed9f12 elementor-widget elementor-widget-video\" data-id=\"4ed9f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/728219570?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c4d54 elementor-widget elementor-widget-text-editor\" data-id=\"b4c4d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nike set out to celebrate over half a century of sport \u2014 not as a static archive, but as a living, breathing story. I joined forces with my friends at <a href=\"http:\/\/www.instrument.com\">Instrument<\/a> to help bring that story to life, shaping a creative system that could evolve alongside the brand\u2019s ongoing narrative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb74d1a elementor-widget elementor-widget-text-editor\" data-id=\"bb74d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the start, this project was a deep collaboration across disciplines \u2014 brand design, motion, UX, and content strategy \u2014 all working in sync to create a cohesive experience that honored Nike\u2019s legacy while looking toward the future. My role centered on defining the <strong data-start=\"976\" data-end=\"1006\">visual and motion language<\/strong>: how movement could evoke emotion, how content could reveal itself through interaction, and how structure could support spontaneity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3f2786 e-flex e-con-boxed e-con e-parent\" data-id=\"e3f2786\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9a330 elementor-widget elementor-widget-video\" data-id=\"7b9a330\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/728217438?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32d0ed5 e-flex e-con-boxed e-con e-parent\" data-id=\"32d0ed5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dffca59 elementor-widget elementor-widget-text-editor\" data-id=\"dffca59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together, we designed and prototyped an <strong data-start=\"1183\" data-end=\"1206\">elastic grid system<\/strong> that allowed users to navigate through decades of history \u2014 uncovering small, human moments alongside the iconic ones. It became a storytelling tool as much as a design framework, flexing to showcase imagery, product evolution, and cultural milestones in one continuous flow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803dd79 elementor-widget elementor-widget-video\" data-id=\"803dd79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/728222954?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f7dba5 e-flex e-con-boxed e-con e-parent\" data-id=\"9f7dba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0870322 elementor-widget elementor-widget-text-editor\" data-id=\"0870322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The collaboration was both challenging and deeply rewarding \u2014 balancing reverence for the past with the creative curiosity to reinterpret it. The result feels distinctly Nike: powerful, expressive, and always in motion. And best of all, the work continues to grow \u2014 new stories and visuals will keep surfacing across Nike\u2019s platforms in the months to come.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b27e0 elementor-widget elementor-widget-text-editor\" data-id=\"02b27e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Role:<br \/>Creative Direction, Motion Design, Video Editing, Product Colorway Toolkit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/728219570 Nike set out to celebrate over half a century of sport \u2014 not as a static archive, but as a living, breathing story. I joined forces with my friends at Instrument to help bring that story to life, shaping a creative system that could evolve alongside the brand\u2019s ongoing narrative. From the start, this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-direction","category-motion-design"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/hatchet.tv\/wp-content\/uploads\/2024\/01\/Nike-DNA_AJ4_desktop_P2_vault_-scaled.jpg?fit=2560%2C1333&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":13,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/357\/revisions"}],"predecessor-version":[{"id":764,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/357\/revisions\/764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media\/362"}],"wp:attachment":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media?parent=357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/categories?post=357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/tags?post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}