{"id":436,"date":"2019-06-24T03:23:31","date_gmt":"2019-06-24T03:23:31","guid":{"rendered":"https:\/\/hatchet.tv\/?p=436"},"modified":"2025-10-13T18:36:14","modified_gmt":"2025-10-13T18:36:14","slug":"ancestry-dna-test-kit","status":"publish","type":"post","link":"https:\/\/hatchet.tv\/index.php\/2019\/06\/24\/ancestry-dna-test-kit\/","title":{"rendered":"Ancestry DNA Test Kit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"436\" class=\"elementor elementor-436\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d823e e-flex e-con-boxed e-con e-parent\" data-id=\"f8d823e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b318147 elementor-widget elementor-widget-video\" data-id=\"b318147\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/340024142?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b3ad2 elementor-widget elementor-widget-text-editor\" data-id=\"91b3ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every now and then, you get to work with people who remind you why you fell in love with this field in the first place. For me, that\u2019s <a href=\"https:\/\/steve-bob.com\/\">Steve, <\/a>a ridiculously talented designer I first worked with years ago, now an Art Director turned studio founder. When he called about collaborating on a new piece for <strong data-start=\"791\" data-end=\"807\">Ancestry.com<\/strong>, the answer was immediate: <em data-start=\"835\" data-end=\"846\">of course<\/em>.<\/p><p data-start=\"851\" data-end=\"1186\">The project was a <strong data-start=\"869\" data-end=\"894\">motion overview video<\/strong> introducing Ancestry\u2019s <strong data-start=\"918\" data-end=\"941\">new DNA testing kit<\/strong> and how it helps users explore their origins with ease. My role was to handle the <strong data-start=\"1024\" data-end=\"1072\">animation, motion direction, and compositing<\/strong>, translating Steve\u2019s visual direction into a sequence that felt bright, friendly, and effortlessly informative.<\/p><p data-start=\"1232\" data-end=\"1553\">The concept relied on a <strong data-start=\"1256\" data-end=\"1291\">clean, stylized visual language<\/strong> \u2014 approachable and modern, but with enough personality to avoid feeling corporate. I focused on creating <strong data-start=\"1397\" data-end=\"1429\">smooth narrative transitions<\/strong> that guided the viewer through each step of the process: from DNA collection to data visualization to personal discovery.<\/p><p data-start=\"1555\" data-end=\"1876\">Using principles of <strong data-start=\"1575\" data-end=\"1624\">anticipation, hierarchy, and temporal spacing<\/strong>, I built a motion flow that mirrored the clarity of the product experience. Each scene moved with intention \u2014 transitions were treated as connective storytelling rather than simple cuts, using shape morphs and parallax to maintain visual continuity.<\/p><p data-start=\"1555\" data-end=\"1876\">The best part? It was approved in a single round. A testament to great creative direction, a trusting client, and a shared understanding of how good design moves.<\/p><p>Above is the full version of the piece (there were several cut-downs, as well)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0b34bf e-flex e-con-boxed e-con e-parent\" data-id=\"b0b34bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-069a700 elementor-widget elementor-widget-text-editor\" data-id=\"069a700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Role:<br \/>Motion Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/340024142 Every now and then, you get to work with people who remind you why you fell in love with this field in the first place. For me, that\u2019s Steve, a ridiculously talented designer I first worked with years ago, now an Art Director turned studio founder. When he called about collaborating on a new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motion-design"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/hatchet.tv\/wp-content\/uploads\/2024\/01\/dna_cover.png?fit=1912%2C1073&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":10,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/436\/revisions"}],"predecessor-version":[{"id":815,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/436\/revisions\/815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media\/437"}],"wp:attachment":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/categories?post=436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/tags?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}