{"id":479,"date":"2018-07-26T23:42:15","date_gmt":"2018-07-26T23:42:15","guid":{"rendered":"https:\/\/hatchet.tv\/?p=479"},"modified":"2025-10-06T23:41:21","modified_gmt":"2025-10-06T23:41:21","slug":"nike-phantom","status":"publish","type":"post","link":"https:\/\/hatchet.tv\/index.php\/2018\/07\/26\/nike-phantom\/","title":{"rendered":"Nike Phantom"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"479\" class=\"elementor elementor-479\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bda5eab e-flex e-con-boxed e-con e-parent\" data-id=\"bda5eab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0772f elementor-widget elementor-widget-text-editor\" data-id=\"8b0772f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"381\" data-end=\"476\">This project was designed to make viewers stop mid-scroll and say, <em data-start=\"448\" data-end=\"474\">\u201cwait \u2014 what was THAT?!\u201d<\/em><\/p><p data-start=\"478\" data-end=\"819\">As part of the launch for a <strong data-start=\"506\" data-end=\"542\">game-changing Nike football boot<\/strong>, I was asked to create a <strong data-start=\"568\" data-end=\"590\">rapid-fire montage<\/strong> that captured both the raw energy of the sport and the innovation of the product itself. The goal was to build a visceral, fast-paced piece that <em data-start=\"736\" data-end=\"742\">felt<\/em> like the experience of wearing the boot \u2014 all power, precision, and pulse.<\/p><p data-start=\"821\" data-end=\"1184\">Nike provided select footage from their <strong data-start=\"861\" data-end=\"887\">Emerging Markets teams<\/strong>, and I handled the <strong data-start=\"907\" data-end=\"979\">edit, color grading, transition effects, and concept for the end tag<\/strong>. Each cut was designed to hit like a heartbeat \u2014 blending rhythm, tension, and bursts of controlled chaos. The sequence balanced grit and style, pairing real-world intensity with sleek visual treatment.<\/p><p data-start=\"1186\" data-end=\"1385\">A single <strong data-start=\"1195\" data-end=\"1211\">3D ball shot<\/strong> was integrated into the cut, and the <strong data-start=\"1249\" data-end=\"1274\">ominous black pyramid<\/strong> closing shot was crafted by Josh Spivey \u2014 a perfect final note to the film\u2019s surreal, high-energy aesthetic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b049c53 elementor-widget elementor-widget-video\" data-id=\"b049c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/282350539?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9ddcd elementor-widget elementor-widget-spacer\" data-id=\"cb9ddcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e564ab elementor-widget elementor-widget-text-editor\" data-id=\"9e564ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1421\" data-end=\"1649\">The piece was built around a single principle: <strong data-start=\"1468\" data-end=\"1492\">motion as adrenaline<\/strong>. Every frame was engineered for immediacy \u2014 tight cuts, flashes of light, and sharp transitions designed to create a near-physical reaction in the viewer.<\/p><p data-start=\"1651\" data-end=\"1930\">Color played a crucial role in shaping mood \u2014 desaturated neutrals punctuated by electric highlights, mirroring the balance between grounded athleticism and futuristic innovation. The end tag served as both punctuation and mystery \u2014 a moment to breathe, question, and remember.<\/p><p data-start=\"1937\" data-end=\"2036\">Short, sharp, and impossible to ignore \u2014 exactly what a revolution in football footwear deserved.<\/p><p data-start=\"1937\" data-end=\"2036\">\u00a0<\/p><hr \/><p>\u00a0<\/p><p>SUPER COOL UPDATE!!<\/p><p>Apparently the genius and incredibly handsome\/beautiful heads of Nike GLOBAL Football think the edit featuring the product is so awesome that they are adding it to their permanent wall on Instagram! Hell yeah.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d680d elementor-widget elementor-widget-spacer\" data-id=\"b7d680d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ba9b9 elementor-widget elementor-widget-text-editor\" data-id=\"67ba9b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Role:<br \/>Creative Direction, Motion Design, Video Editing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This project was designed to make viewers stop mid-scroll and say, \u201cwait \u2014 what was THAT?!\u201d As part of the launch for a game-changing Nike football boot, I was asked to create a rapid-fire montage that captured both the raw energy of the sport and the innovation of the product itself. The goal was to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-direction","category-motion-design"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/hatchet.tv\/wp-content\/uploads\/2024\/01\/phantom.png?fit=1908%2C1062&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/comments?post=479"}],"version-history":[{"count":10,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/479\/revisions"}],"predecessor-version":[{"id":779,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/479\/revisions\/779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media\/480"}],"wp:attachment":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media?parent=479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/categories?post=479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/tags?post=479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}