{"id":491,"date":"2017-08-26T23:55:42","date_gmt":"2017-08-26T23:55:42","guid":{"rendered":"https:\/\/hatchet.tv\/?p=491"},"modified":"2025-10-06T23:49:21","modified_gmt":"2025-10-06T23:49:21","slug":"nike-run-by-rebels","status":"publish","type":"post","link":"https:\/\/hatchet.tv\/index.php\/2017\/08\/26\/nike-run-by-rebels\/","title":{"rendered":"Nike Run by Rebels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"491\" class=\"elementor elementor-491\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-494f8ae e-flex e-con-boxed e-con e-parent\" data-id=\"494f8ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93d3233 elementor-widget elementor-widget-text-editor\" data-id=\"93d3233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"431\" data-end=\"769\">The <strong data-start=\"435\" data-end=\"452\">Run By Rebels<\/strong> campaign celebrates Nike\u2019s global running community \u2014 highlighting the raw energy, individuality, and culture of local running crews across emerging markets. Each short film captures not just the act of running, but the creative spirit that drives these athletes \u2014 rebellion, rhythm, and self-expression in motion.<\/p><p data-start=\"771\" data-end=\"1142\">I led the <strong data-start=\"781\" data-end=\"819\">edit, motion design, and finishing<\/strong> for the campaign\u2019s video series, shaping the tone and personality of the films through pacing, texture, and sound. From <strong data-start=\"940\" data-end=\"972\">concept and visual direction<\/strong> to <strong data-start=\"976\" data-end=\"1016\">grading, title design, and audio mix<\/strong>, my focus was on building a visual rhythm that reflected the crews themselves \u2014 fast, authentic, and unapologetically real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d17387 elementor-widget elementor-widget-video\" data-id=\"7d17387\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/231033100?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aca0d31 e-flex e-con-boxed e-con e-parent\" data-id=\"aca0d31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af1094b elementor-widget elementor-widget-spacer\" data-id=\"af1094b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93337d6 e-flex e-con-boxed e-con e-parent\" data-id=\"93337d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c58c27b elementor-widget elementor-widget-video\" data-id=\"c58c27b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/231583887?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccc5530 e-flex e-con-boxed e-con e-parent\" data-id=\"ccc5530\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2680ef elementor-widget elementor-widget-spacer\" data-id=\"f2680ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc83676 e-flex e-con-boxed e-con e-parent\" data-id=\"fc83676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-374ff71 elementor-widget elementor-widget-video\" data-id=\"374ff71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/231583817?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d646e5 elementor-widget elementor-widget-text-editor\" data-id=\"6d646e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1178\" data-end=\"1469\">The creative approach for <em data-start=\"1204\" data-end=\"1219\">Run By Rebels<\/em> centered around <strong data-start=\"1236\" data-end=\"1279\">cultural authenticity and visual rhythm<\/strong>. Each crew had its own personality, and the goal was to craft edits that felt as unique as the people featured \u2014 avoiding over-produced gloss in favor of texture, spontaneity, and energy.<\/p><p data-start=\"1471\" data-end=\"1825\">The edit punctuates moments like a beat in a track, creating movement even when the camera stood still. The <strong data-start=\"1641\" data-end=\"1656\">color grade<\/strong> emphasized warmth, grit, and the vibrancy of local environments\u00a0to create an immersive sense of place.<\/p><p data-start=\"1827\" data-end=\"1959\">The result was a series that felt personal, cinematic, and alive \u2014 a celebration of running as creative rebellion, not just sport.<\/p><p>Role:<br \/>Creative Direction, Motion Design, Video Editing, Concept Development<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Run By Rebels campaign celebrates Nike\u2019s global running community \u2014 highlighting the raw energy, individuality, and culture of local running crews across emerging markets. Each short film captures not just the act of running, but the creative spirit that drives these athletes \u2014 rebellion, rhythm, and self-expression in motion. I led the edit, motion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-direction","category-motion-design"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/hatchet.tv\/wp-content\/uploads\/2024\/01\/seoul.png?fit=1332%2C748&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/comments?post=491"}],"version-history":[{"count":13,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/491\/revisions"}],"predecessor-version":[{"id":789,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/491\/revisions\/789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media\/492"}],"wp:attachment":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/categories?post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/tags?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}