{"id":619,"date":"2025-02-02T23:14:10","date_gmt":"2025-02-02T23:14:10","guid":{"rendered":"https:\/\/hatchet.tv\/?p=619"},"modified":"2025-10-06T23:17:29","modified_gmt":"2025-10-06T23:17:29","slug":"hp-instant-ink-illustration","status":"publish","type":"post","link":"https:\/\/hatchet.tv\/index.php\/2025\/02\/02\/hp-instant-ink-illustration\/","title":{"rendered":"HP Instant Ink Illustration Direction"},"content":{"rendered":"\t\t
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Over the past year, I developed a new illustration concept and direction that\u2019s now finding its way into HP\u2019s global design ecosystem. The goal was to create a visual language that felt both human and distinctly HP \u2014 balancing approachable, geometric forms with the precision and innovation the brand is known for. The concept reintroduced illustration as a storytelling tool, grounding the system in expressive line work, modular composition, and a flexible color palette that could adapt across marketing, digital, and product touchpoints.<\/p>

Beyond the creative exploration, I built out a full set of brand guidelines to help internal teams translate the system consistently. These guidelines define everything from stylistic principles and narrative tone to motion and interaction behavior.<\/p>

Currently, I\u2019m extending that foundation into a larger initiative: the HP App<\/strong>. This project unites multiple design and illustration teams across the company to establish a cohesive visual and motion language for the platform experience. My role centers on creative direction and cross-team coordination \u2014 ensuring that illustrators, UX designers, and motion artists are aligned around a shared visual philosophy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Role:
Creative Direction, Illustration, Brand Guideline Development<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Over the past year, I developed a new illustration concept and direction that\u2019s now finding its way into HP\u2019s global design ecosystem. The goal was to create a visual language that felt both human and distinctly HP \u2014 balancing approachable, geometric forms with the precision and innovation the brand is known for. The concept reintroduced […]<\/p>\n","protected":false},"author":1,"featured_media":621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-direction"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/hatchet.tv\/wp-content\/uploads\/2025\/02\/HP_1.png?fit=2154%2C2158&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/comments?post=619"}],"version-history":[{"count":9,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/619\/revisions"}],"predecessor-version":[{"id":760,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/posts\/619\/revisions\/760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media\/621"}],"wp:attachment":[{"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/media?parent=619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/categories?post=619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hatchet.tv\/index.php\/wp-json\/wp\/v2\/tags?post=619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}