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The Hard Road.
Bell debuts the new Gage helmet in the toughest series of cycling races in the world: the Belgian Classics. You just have to watch this to get the full understanding of how insane these races are. I did the titles/motion graphics, helped concept and produce, and supervised the edit (which was handled expertly, as well as all color correction, by Jeff Harshman).
Role:
Concept, Art Direction, Motion Design