I love food.
Sometimes one of your secret crushes looks in your direction and asks you out. This is one of those times.
I watch a lot of cooking shows. Like, a lot. And I have been kind of a Food Network fanboy for a long time. So when I got the opportunity to design an entire show package for a new series, as well as update/refresh an existing one, I jumped at the chance. I actually let out a little “squeeee” sound, not going to lie. Below are some frame grabs from the shows, Spoon University Power Hour and Fix Me A Plate. Simple, straightforward, clean…with a touch of late-night whimsy.
Almost everything is controlled by code, too…making it super nerdy but in a totally cool way. All the color fills across the elements are able to be modified by the editor cutting the shows together. They don’t have to email me to change to a color and render out a file…they simply import an asset and use a little color control I built to streamline the process. And the lower thirds that have boxes behind the text? Those boxes resize automatically…so the editor just types in some names and locations and all the animation and design updates. I also built a couple of robust map systems. drop a location pin and the animation happens on its own. There are even controls to move the map to different locations that are, again, controlled by the editor.
Here’s the downside I found working on shows about food: now I want to go everywhere and eat all the food. I’m getting hungry just thinking about it.
Creative Direction, Design, Motion Design, Toolkit Scripting