Go Go Elastic Grids! 

As part of a larger initiative by Nike to showcase the history of sport and their involvement as a key player from more than 50 years, I was brought in to work with my friends at Instrument and created a series (and systems) for the different brand properties they were launching. This is an ongoing project…I mean, it’s 50 years (!!!) of amazing history and content that Nike is sitting on over there, and most of it is fascinating and inspiring for how integral they were in changing the face of whatever sport they were involved in. I built animated page headers for their site, little historical vault pieces around specific products, as well as other content display systems around product variations.

It was really fun and challenging, and the results look pretty damn cool (totally biased opinion). The elastic grid system I used to navigate through historical ephemera and hide/reveal little moments to showcase some of the more important elements was a unique way to present content, and Nike was super into it. Keep an eye out, this stuff will be constantly posting on the Nike site for quite a while.

Motion Design, Editing, Design, Concept

Below are a couple of the mobile Vault pieces I made for the Jordan content section:

I also got to make a few fun pieces for part of the 50th Anniversary project using the system I built:

Below is one of the Collection Page headers:

And here is an output from a crazy system I built to show product colorways:

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google