There’s a whole big world out there…
When Nike wants to get products into a country south of the equator (the fastest growing market in the world), they contact the folks in the Emerging Markets group (Now called APLA). When this video was created, the EM team faced a challenge in telling their story to the other groups inside Nike…so we created this animation to help them get through what was a 50-minute presentation and condense it into 3 minutes. I did all the animation, helped concept, script, art direct, and produce.
Additionally, because the first video was so successful internally, the EM team was asked to communicate how they identified the customer throughout the marketing experience. So we created a second video that helped convey the customer journey. Again, I did all the animation, helped concept, script, art direct, and produce.
Creative Direction, Art Direction, Co-Writing, Motion Design, Editing
Illustration by David Vordtriede. Sound Design by Digital One.
Here’s the full video:
*because there is some sensitive info in this video (i.e.: internal info), this video has a password. email me to unlock if you want to see it. although, if you were to guess that the password had something to do with the client…