A rapid fire edit designed to make you say “what was THAT?!”.
As part of the release of a literal game-changing soccer boot, I had the opportunity to cut together a quick montage to convey the feeling of the product as well as some select football badassery by crews from Nike’s Emerging Markets.
While Nike supplied the footage, I did the edit, color correction, created the transition effects, and the concept for the end tag. There is one 3D ball shot that was provided, and the ominous black pyramid at the end was done by Josh Spivey.
SUPER COOL UPDATE!!
Apparently the genius and incredibly handsome/beautiful heads of Nike GLOBAL Football think the edit featuring the product is so awesome that they are adding it to their permanent wall on Instagram! Hell yeah.
Role:
Creative Direction, Motion Design, Video Editing