I had the chance to team up again with my friends at SteveBob for a project with a small, up-and-coming audio brand you might have heard of — Sonos. You know, the ones who basically perfected Bluetooth and WiFi speakers? Yeah, them.
This one was all about restraint and refinement. A smooth, minimal piece focused on the quiet confidence that defines the Sonos brand. The brief emphasized clarity and sophistication: motion that feels effortless, soundless, and deeply considered.
My role centered on creating interaction animations that captured the tactile quality of the Sonos experience: motion as extension of design, not decoration. Every transition was built around the core motion design principle of invisible intention: timing, easing, and spatial rhythm working together to make the animation feel intuitive rather than performative.
The piece revolved around a phone interaction sequence, showing the Sonos app’s behavior and features. While an early version of the hand animation was supplied, I rebuilt and re-rigged the animation from the source assets to accommodate new UI updates, ensuring consistent fidelity and realistic gesture dynamics.
In execution, I focused on micro-motion cues…button responses, easing profiles, and subtle parallax that conveyed tactility and user flow. The animation relied heavily on principles of weight, anticipation, and deceleration to create a visual sense of control and calm.
For Sonos, motion isn’t spectacle — it’s refinement. The challenge was to create movement that feels invisible but deeply felt. The animation had to evoke the product experience itself: smooth, precise, balanced.
By maintaining a minimal motion footprint and focusing on pacing, continuity, and compositional flow, the result was a piece that embodied quiet sophistication. Motion in service of design itself.
Role:
Motion Design
