Look, I love kids. Mine is obviously the best, but others are pretty cool, too. When the fine folks at Instrument brought me in to help build out a season of content for Nike Kids, I was all like “oh hell yes”.
The original concept was super fun, and I really appreciate the Directors and crew at Instrument for listening to my ideas for how we could expand and build out a sizable content library to use not only for this but for future Nike Kids projects, as well.
I built out really dynamic and flexible (and animated) Title and Text components, with all the art-directable controls you could ask for.
And that’s what you see here. There were several fun videos of kids being WAY more talented than you can imagine, and it was a joy to edit those together, but the below image shows the technical foundation I built to enable an incredibly efficient process for what was originally thought to be a scramble. What’s that quote about “an ounce of prevention”?
I also, and I’m pretty damn proud of this part, built a system to dynamically fill, recolor, or outline illustrations…and the cool part is that it worked on all the animated graphics I made (nearly 300!), too.
All the cool stuff in action.
Role:
Art Direction, Motion Design, Video Editing
